Ethan began his career in web design, transitioning into interface design before ultimately specialising in user experience design at Ebay, Paypal and most recently Visa.

With a degree in Cultural Anthropology from Cornell University and a Masters Degree in International Policy from the Middlebury Institute of International Studies at Monterey, and having lived in Germany, Singapore and China, he applies his anthropological lens to create compelling experiences through a Human-Centered Design approach, ensuring that every decision is rooted in an immersive and empathetic understanding of the end user.

Ethan is inspired by the interweave of art, culture, and function. His interest in design began in early childhood where he was immersed in the archeological excavations led by his father. These firsthand encounters with the remnants of ancient civilizations left an indelible mark, unveiling the intricate relationship between form, function and place, one born of human need.